It Took 6 Painful Years of “Marketing Therapy” to Realize the Truth

by Rikki Quintana March 16, 2021

It Took 6 Painful Years of “Marketing Therapy” to Realize the Truth

In this video, I share some of the marketing struggles I have faced in building a fair trade business from scratch. After six years of marketing "therapy," and 14 paid marketing courses and consultations, I have come full circle to realizing that HoonArts is not (just) a products company. It's much than that, and always has been, from my perspective. But it took all that “therapy” to see my own blindspot and stop trying to pound a square peg into a round hole with our marketing. Now that we see the authentic truth, it’s changed everything!

If you want to hear more, watch the video. I apologize in advance for the 10 minute length. I was shocked when I finished recording it—it didn’t seem that long! I expected and wanted to make it shorter, but I ran out of time to script it, cut it down in length, and reshoot it. I know that your time is precious.  If you can’t squeeze in the time to listen, you can speed it up and read the subtitles, which I did edit.

 




Rikki Quintana
Rikki Quintana

Author


Leave a comment

Comments will be approved before showing up.


Also in The HoonArts Caravanserai

What Do Egyptian Mummies Have to Do with a Modern Tajik Artist?—Part Two
What Do Egyptian Mummies Have to Do with a Modern Tajik Artist?—Part Two

by Rikki Quintana October 22, 2021

Who knew that a comb could be the key to opening a doorway to unknown worlds and building bridges across time and space? In Part I of this blog, I took you down the historical path behind the two-sided Egyptian comb that our Tajik master woodcarver, Sodiq Zaripov, is in the process of recreating.  Today I want to show off the fantastic reproductions that Master Sodiq has created, as well as a bit about the broad reach of two-sided combs throughout Asia, Europe, and Egypt. You'll also hear fro...

Continue Reading

What Do Egyptian Mummies Have to Do with a Modern Tajik Artist?—Part One
What Do Egyptian Mummies Have to Do with a Modern Tajik Artist?—Part One

by Rikki Quintana October 09, 2021

Have you ever had one of those magical out-of-the-blue connections that really makes you believe in the butterfly effect? A few weeks back, I received an email out of the blue from Joe Balmos, a volunteer working with the Penn Museum in Philadelphia. The writer asked if I could have my Tajik woodcarver reproduce an ancient carved wooden comb on display in the Museum’s Egyptian Mummies Gallery. The photos he sent showed that the original comb looks a lot like Master Sodiq’s two-sided combs on...

Continue Reading

Tears to Turquoise: Or, Why You Haven't Heard From Me Recently
Tears to Turquoise: Or, Why You Haven't Heard From Me Recently

by Rikki Quintana October 05, 2021

I get tired of hearing myself and others say "I've just been so busy . . ." So I try to remember to say, "Life is so full." 

Continue Reading